You ever get a message from a brand that feels like it was written by a malfunctioning robot with a PR degree?  It starts with “Dear valued customer”…  Rambles on about “core deliverables”…  And finishes with “please do not reply to this email.”  Hard pass.  No one talks like that in real life. You wouldn’t […]

Most people think they’re too smart for propaganda.  “Oh, I’d never fall for that,” they scoff, scrolling past some World War II poster or a Cold War-era broadcast. 😂  But here’s the truth: Propaganda never went away. It just got rebranded.  You may see it in a Super Bowl or State of Origin ad that […]

As a copywriter, this pains me to say… But design is more important than copy. This is the ultimate copywriting blasphemy to other copywriters, but it is true. You could have the most brilliant, high-converting, world-class copy ever written. Having each word serving its purpose and pushing the readers to act, but if a website […]

I was on a sales call with a gym owner who had been referred by a couple of his colleagues—other gym owners we’d worked with. They’ve told him our marketing actually worked. So, naturally, he came in expecting some kind of magic. From the moment we got on the call, he questioned everything. “How does […]

The thought of spilling your guts online for people to see can be a little daunting. You might be worried about giving away your “secret sauce” to the competition or sounding like you know it all. Maybe you’ve even heard somewhere that “blogging is dead”. And honestly… we get it. Those concerns aren’t totally unfounded. […]

Let’s be real… Cold emails & cold calls are some of the biggest banes of the existence for business owners. The first thing you’d probably do when you get one is… DELETE. And when they do manage to get with you on the phone? It’s a full-on battle of wills just to get them off. […]

Even if you think it’s outdated or ineffective… and can’t see how it applies to your business.  Hey you! Do you think that your business doesn’t need email marketing?  I’ll bet you that I can change your mind in the next 5 minutes.  Doesn’t matter if you own an electrical company, a plumbing company, real estate […]

5 Key Marketing Metrics you need to be monitoring in 2024!  In the faced-paced and ever-changing world of digital marketing, hoppin ahead of the competition requires more than just creative campaigns and engaging content. To truly understand the impact of your efforts, it’s crucial to track and analyse key marketing metrics. These metrics provide valuable […]

Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]

In the ever-evolving world of digital marketing, brands are constantly seeking innovative strategies to engage their audience and increase brand visibility. One trend that is set to take centre stage in 2023 is employee advocacy. Often referred to as a hidden gem in social media marketing, employee advocacy harnesses the power of a brand’s own […]