The thought of spilling your guts online for people to see can be a little daunting. You might be worried about giving away your “secret sauce” to the competition or sounding like you know it all. Maybe you’ve even heard somewhere that “blogging is dead”. And honestly… we get it. Those concerns aren’t totally unfounded. […]

Let’s be real… Cold emails & cold calls are some of the biggest banes of the existence for business owners. The first thing you’d probably do when you get one is… DELETE. And when they do manage to get with you on the phone? It’s a full-on battle of wills just to get them off. […]

Even if you think it’s outdated or ineffective… and can’t see how it applies to your business.  Hey you! Do you think that your business doesn’t need email marketing?  I’ll bet you that I can change your mind in the next 5 minutes.  Doesn’t matter if you own an electrical company, a plumbing company, real estate […]

5 Key Marketing Metrics you need to be monitoring in 2024!  In the faced-paced and ever-changing world of digital marketing, hoppin ahead of the competition requires more than just creative campaigns and engaging content. To truly understand the impact of your efforts, it’s crucial to track and analyse key marketing metrics. These metrics provide valuable […]

Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]

In the ever-evolving world of digital marketing, brands are constantly seeking innovative strategies to engage their audience and increase brand visibility. One trend that is set to take centre stage in 2023 is employee advocacy. Often referred to as a hidden gem in social media marketing, employee advocacy harnesses the power of a brand’s own […]

In the ever-evolving world of social media, a new contender has emerged. Meta, formerly known as Facebook, has recently introduced its latest product called Threads. As managing director at Purple Bunny Marketing, we jumped on it first thing to explore the opportunity of Meta’s Threads firsthand, and I must say, it’s poised to become serious […]

Instagram’s algorithm is a dynamic force, constantly evolving to shape the user experience and influence content visibility. Staying up-to-date with these changes can be a daunting task, especially with the demands of a busy schedule. However, fear not! In this blog post, we have you covered. We’ll delve into the 2023 algorithm update for Instagram, […]

Introduction: In today’s fast-paced digital era, consumers crave instant solutions to their queries. With advancements in technology, chatbots have emerged as a popular tool for businesses to provide prompt customer support. According to recent surveys, a staggering 69% of consumers prefer using chatbots to obtain fast and easy answers to their questions. So let’s, explore […]

There’s more to Facebook advertising than just creative or funny advertisements. Having an eye catching and memorable ad is always a bonus, but is that ad being seen by the right people? It’s not enough to have a great ad, you also need to target the right audience. There’s a wide variety of audience development […]