Let’s be real…
Cold emails & cold calls are some of the biggest banes of the existence for business owners.
The first thing you’d probably do when you get one is…
DELETE.
And when they do manage to get with you on the phone? It’s a full-on battle of wills just to get them off.
You’d think a polite “not interested, please take me off your list” response would work. But by the 5th “just checking if you’re interested” email, you’d be ready to seriously consider changing your contact info.
Myself, if I were in that position, there’d be a fist sized hole in my laptop screen.
But if you’re a business owner reading this, you’re probably not just a recipient of this spam. You’re probably also sending out marketing messages to your target market too.
And if you’re relying on the same tired, impersonal tactics that make you want you tear your hair out…
Then your customers are most likely feeling the exact same way you do.
They’ve also been bombarded with tons of offers they’ve heard several thousands of times throughout their life.
And as a result, they’re sick of it.
Think about it: how many times have you rolled your eyes at a generic cold email that can clearly apply to everyone else. How many times have you deleted a message without even opening it because you’ve seen the subject line so many times?
Most markets have become incredibly sophisticated. They’ve been exposed to countless marketing messages throughout their lives, and they’ve developed a finely tuned BS detector.
In marketing terms, this is known as “Market Sophistication.”
It’s a technical way of measuring how easily swayed customers are by sales pitches and promises within certain markets.
The higher the level of sophistication the market has, the harder it is to gain their trust and get them to buy.
Understanding market sophistication is one of the first steps towards creating very effective marketing. It allows you to meet your customers where they are and speak their specific needs and desires.
But don’t worry though, it’s not all doom and gloom.
You don’t need a marketing degree to understand market sophistication.
In fact, you don’t even need to fully understand it to benefit from it.
Because we do.
The Purple Bunny Marketing team live and breathe this stuff. We’re obsessed with marketing. We can create very personalised messages that cut through the noise and directly speak to your target market’s hearts (and wallets).
We’ve helped countless businesses (including some major brands like Toyota, NGU Real Estate, Ace Driving School, etc…) cut through the noise. We’ve seen first-hand how personalised campaigns can take businesses to the next level.
And the best part? You don’t even have to lift a finger. We’re a full-service agency, so we’ll handle all the heavy lifting, from writing the compelling copy to designing eye-catching creatives.
All you’ll have to do is sit back and focus on what you do best.
So if you’re ready to stop playing the guessing game with your marketing and start seeing real results, come chat with us using the link below.
Book a Free Consultation with Our Team Today.
