The Hop

The Hop is our blog with all the latest news and tips to help you hop your way through the ever-changing landscape of marketing trends.

5 Key Marketing Metrics you need to be monitoring in 2024! 

5 Key Marketing Metrics you need to be monitoring in 2024!  In the faced-paced and ever-changing world of digital marketing, hoppin ahead of the competition requires more than just creative campaigns and engaging content. To truly understand the impact of your efforts, it’s crucial to track and analyse key marketing metrics. These metrics provide valuable […]
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What’s Hoppin’ on Social Media in 2024?

Social media is like a fast-paced game of hopscotch—constantly changing and full of surprises. Keeping up with the latest trends across platforms is crucial for businesses aiming to hop ahead in the digital world. So, buckle up, hoppers, as we dive into the top social media trends for 2024! 1) Delegating Social Media Tasks to […]
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5 tips to improve Organic Reach in Social Media

5 Expert Tips to Boost Your Organic Reach

Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]
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THE IMPORTANCE OF SOCIA MEDIA ENGAGEMENT

The Strategic Importance of Social Media Engagement

The power of social media is undeniable, it has become an integral part of our daily lives, transforming the way we connect, communicate, and consume information. Social media platforms serve as virtual gathering places where businesses, brands, and individuals converge to share ideas, stories, and experiences. However, merely having a presence on social media is […]
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7 DAYS TO BLACK FRIDAY SALES

7 Days to Black Friday: Turbocharge Your Online Sale with These Hoppin Tips

With just 7 days until Black Friday, there’s still time to launch a powerhouse online sale that will captivate your audience and boost your bottom line. Here are eight ideas to ensure your Black Friday event is not only a success but leaves a lasting impression on your customers. Build anticipation by unleashing a marketing […]
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Harnessing the Power of Automation in Ipswich

Streamline Business Productivity by Harnessing the Power of Automation

In today’s fast-paced business environment, efficiency and productivity are key to staying competitive and successful. Leveraging automation technology is one of the most effective ways to streamline processes and improve overall business productivity. Two powerful automation tools we use are Zapier and Pabbly. These apps have emerged as game-changers in this realm, enabling businesses to […]
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Benchmarking Your Social Media Performance with Meta Business FREE Tool

In today’s digital age, social media has become an indispensable part of any business’s marketing strategy. With millions of active users on platforms like Facebook and Instagram, these platforms offer a tremendous opportunity for businesses to connect with their target audience. However, making a real impact on social media requires more than just posting content; […]
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Embracing Employee Advocacy to unleash the Power of Social Media in 2023

In the ever-evolving world of digital marketing, brands are constantly seeking innovative strategies to engage their audience and increase brand visibility. One trend that is set to take centre stage in 2023 is employee advocacy. Often referred to as a hidden gem in social media marketing, employee advocacy harnesses the power of a brand’s own […]
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