PICTURE THIS: You’re sitting across the table from a promising job candidate. They’ve got the right qualifications, a polished resumé, and all the right answers.  But there’s ONE glaring omission – their work experience section is completely blank.  No past jobs, no projects, no references. Nothing. Nada. Zilch. Would you trust them to deliver results […]

Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]

With just 7 days until Black Friday, there’s still time to launch a powerhouse online sale that will captivate your audience and boost your bottom line. Here are eight ideas to ensure your Black Friday event is not only a success but leaves a lasting impression on your customers. Ignite Excitement with a Marketing Blitz:  […]

In today’s fast-paced business environment, efficiency and productivity are key to staying competitive and successful. Leveraging automation technology is one of the most effective ways to streamline processes and improve overall business productivity. Two powerful automation tools we use are Zapier and Pabbly. These apps have emerged as game-changers in this realm, enabling businesses to […]

Instagram’s algorithm is a dynamic force, constantly evolving to shape the user experience and influence content visibility. Staying up-to-date with these changes can be a daunting task, especially with the demands of a busy schedule. However, fear not! In this blog post, we have you covered. We’ll delve into the 2023 algorithm update for Instagram, […]

Looking to boost your brand identity in the Market? We often reference a brands logo or name and whilst these elements are crucial to your brand, your brand is much, much more than just a logo or name. Your Brand Identity is your logo, the colours you use, your fonts, your values, how you communicate, […]

Today’s customer journey is more unwieldy than ever before. Thanks to accelerated growth of social media platforms, customers can make purchases, compare prices and switch to competing brands, anytime, anywhere. To keep pace, stay relevant and reach people with shrinking attention spans, businesses must engage customers with bite sized content that is of quality on various platforms.

Did you know the average human’s attention span is 7 Seconds? Yup… That’s right! You have 7 Seconds to grab your readers attention, that’s why an eye-catching subject line is critical to the success of an email. You may have the most amazing offer, product, or the best news story to inform your readers about, […]

A company’s digital presence has never been more critical, especially in a post COVID-19 economy where consumers are increasingly wanting to do business online. But if you are like most business owners, you dread the words ‘digital marketing audit’. Audits can be scary, they force you to come face to face with your company’s weaknesses. […]

At Purple Bunny Marketing we advise our clients to never delete negative comments on social media. Why? Because the way a business responds or handles negative comments online can actually be a positive for your business and shows your potential customers you are a business that cares and fixes their mistakes. If you do receive […]