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The Hop

The Hop is our blog with all the latest news and tips to help you hop your way through the ever-changing landscape of marketing trends.
November Blog 3

You Can Sell Any Ideas (No Matter How Bad it Is) As Long As It’s ___

Most people absolutely suck at selling. And I’m not just talking about the slick-haired, fast-talking salesman stereotype. I’m talking about everyday selling—the kind that’s happening all around us. When was the last time someone sold you on something really well? Whether it was in a job application, a pitch meeting, or even just a conversation […]
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November blog 2 1

How to Nail a Video Hook Every Time

Have you ever found yourself watching a random video and thought, “Why am I even watching this?” The craziest thing about attention grabbing videos is how effortlessly they reel you in. One second, you’re scrolling mindlessly; the next, you’re hooked. And you can’t quite put your finger on why. It could be the opening line, […]
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October Blog 3 1

Why“Spray and Pray”Marketing is a SurefireWay to Waste Your Ad Budget

If you’re spending money on ads hoping something sticks, you might as well be lighting cash on fire and tossing it into the wind. But seriously, launching ads without a strategy is like trying to hit a target blindfolded… while standing backwards… on roller skates while holding a baby. It doesn’t matter how much you […]
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October Blog 2

Why Short-Form Video is Dominating (And How to Stand Out in the Scroll)

I’ll be honest… Our attention spans are toast. In a world where everyone’s glued to their phones, mindlessly scrolling through an endless stream of Reels, TikToks, and Shorts… standing out feels like trying to shout over a stadium full of people. The next thing you know, your carefully crafted video gets lost in the noise, […]
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5 tips to improve Organic Reach in Social Media

5 Expert Tips to Boost Your Organic Reach

Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]
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Harnessing the Power of Automation in Ipswich

Streamline Business Productivity by Harnessing the Power of Automation

In today’s fast-paced business environment, efficiency and productivity are key to staying competitive and successful. Leveraging automation technology is one of the most effective ways to streamline processes and improve overall business productivity. Two powerful automation tools we use are Zapier and Pabbly. These apps have emerged as game-changers in this realm, enabling businesses to […]
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Magnifying glass over marketing text with "Brand" being most prominent.

5 Elements to Building a Strong Brand Identity

Looking to boost your brand identity in the Market? We often reference a brands logo or name and whilst these elements are crucial to your brand, your brand is much, much more than just a logo or name. Your Brand Identity is your logo, the colours you use, your fonts, your values, how you communicate, […]
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