Even if you think it’s outdated or ineffective… and can’t see how it applies to your business. 

Hey you! Do you think that your business doesn’t need email marketing? 

I’ll bet you that I can change your mind in the next 5 minutes. 

Doesn’t matter if you own an electrical company, a plumbing company, real estate or even if you sell salt… or handcrafted unicorn horns 😉 

I bet you’re already thinking things like… 

• “My customers aren’t interested in reading email marketing stuff. They just want their AC fixed!” 

• “I’m a local service business: ‘eg., landscaper, dog walker’. Folks need me once in a while, then it’s done. Why would they stay subscribed?” 

• “Honestly, what I do is kinda boring. Who’s going to read an email from their pool cleaner every week?” 

• “I’m not some ‘internet guru’ with a fancy story to tell. Why would anyone care to read my emails?” 

• “Do people really want emails from random businesses? I wouldn’t even want to hear from my dentist all the time” 

If you have any of these questions… 

Today is your lucky day 

Until today… we’ve never seen anyone answer these questions. 

But right here, right now… We’re going to change that. 

We’re going to – hopefully once and for all – answer all the questions & objections you might have about doing email marketing for your business. So now, here are 10 reasons why email marketing still matters: 

1. There’s a more direct, and personal connection on emails 

When someone opens your email, it’s a lot more like entering a private conversation. 

Unlike in the chaos of social media, it’s a space where you have the chance to build a real connection and hold people’s attention for longer than a social media post. 

People who sign up for your email list have already said ‘yes’ to hearing from you, which makes them a much warmer audience than someone scrolling past an ad.  

Plus, you have full control over the environment and the message. 

There’s less distracting sidebars or competing posts – it’s just your brand, your story, and a clear path they can take. 

Whether it’s clicking a link, replying to your email, or visiting your website.  

Email is a great and versatile tool. You can use it to educate, entertain, build trust, and ultimately drive the action that will grow your business. 

This one-on-one space allows you to build real connections, and that’s the foundation for something more powerful: lasting relationships with your customers. That’s where Reason #2 comes in… 

2. You Own Your Audience  

You fully control your audience. Your email list is one of your business’s most valuable assets, and it’s something you own outright. 

Think of it like this: 

• Your List, Your Rules: You’re not playing by someone else’s rules. Trends and algorithm updates won’t suddenly cut your reach at a drop of a hat – you have a direct line to your interested customers.  

• A Revenue Machine: Unlike passive social media followers, each email subscriber is a potential sale. If you nurture them effectively, your list becomes a revenue channel you can tap into again and again.  

• Even More Customer Insights: Open rates, clicks, and conversions aren’t just vanity metrics. They reveal what your audience loves and what they ignore. You can use data like these to refine your strategy even more and deliver to your audience like never before. 

• The Moat Around Your Business: Building a loyal email list takes effort. This gives you a huge edge on your competitors that’s hard for others to copy quickly.  

Owning your audience also means that it costs even less to have. 

In fact, email marketing has one of the highest returns on investment (ROI) compared to other marketing channels. Which brings us to Reason #3. 

3. Incredible Return on Investment (ROI) 

Owning your audience would mean a lot of significant cost benefits. 

Unlike social media campaigns where the costs can be very unpredictable… 

Owning your own email list could get you some of the highest returns on investment compared to other marketing channels.  

Here’s why: 

• Budget-Friendly and Scalable: You can start your own email list for free as soon as today using services like Mailchimp. They offer flexible pricing based on your subscriber count. This means that even if you’re a small business owner, you can start your own too. It can grow cost-effectively alongside your audience. 

• Unmatched ROI: The numbers speak for themselves. For every $1 spent on email marketing, businesses can typically see a return of $36-$40. This consistently outperforms many other marketing channels. 

• Laser-Focused Targeting: You can use segmentation tools to divide your audience into groups based on interests, behaviours and demographics. Such as the one in Mailchimp. Send tailored messages directly to the people most likely to engage. 

• Data-Driven Decisions: Depending on the email software you use, you can get clear, actionable reports on open rates, click-throughs, and conversions. You can analyse these metrics to pinpoint what’s working, what isn’t, and refine your strategy for consistently better campaigns.  

With email, you can write messages that speak directly to your target audience’s needs. 

Sometimes, this can lead to results far beyond just open rates.  

You can use email to build a massive amount of excitement, create a sense of urgency, and make your readers demand that you let them buy your offer 

I’ll show you exactly what I mean in Reason #4. We’ll dive into a real-life example of an email written for a small high school club that had students lining up to join from a small unengaged list of 200 students. 

4. The Power of a Single Email – A Real-World Example 

In October 2023, a single email aimed at a small list of 200 Springfield Central State High School students landed in their inboxes. 

They were unengaged and expecting the usual announcements, but what they got was a message that cut through the noise and generated great results.  

It was an email about helping students stand out in the job market, even against more experienced applicants.  

Let’s take a look at the email itself and break down why it was so successful: 

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Results: 

Breaking down that email is far beyond the scope of this blog. 

But the same principles that resonated with those students apply to businesses of any size. So if you understand your audience, you can create messages that speak their language, and then you can unlock the true potential of email marketing. 

This email generated significant interest. From that small list, 6% of the students signed up – it’s a strong conversion rate considering the audience and the niche nature of the club. 

Probably even more now since they plan to keep using it. 

Key takeaway is that email marketing isn’t just a numbers game.  

It’s not just about blasting your emails out to as many people as possible. 

With enough skill and knowledge, you can create messages that truly connect, and that will lead to massive results for your business.  

But emails don’t always have to crank up people’s pains and desires, or offer discounts every single time though. 

The high school email is a fantastic example of a persuasive message. 

But what really made it stand out? 

Beyond the strong copywriting, it was the element of vulnerability. The email acknowledged the struggles students face – the fear of not being experienced enough. 

That created a connection that goes far deeper than just a polished sales pitch.  

Let’s explore how this approach of using email marketing can be a powerful tool for any business in Reason #5 – even if you don’t have the budget of a big corporation. 

5. The Power of Relationship-Based Email Marketing 

Giant corporations might have the budget for flashy ad campaigns with millions of dollars to burn, but they don’t have the ability to connect with customers on a personal level. 

Smaller businesses have this and it’s something that big brands can’t buy – and it’s the power of building genuine relationships through email. 

A lot of marketing strategies prioritise generating immediate sales. 

While there’s a place for that, relying purely on the “quick win” neglects something crucial, building trust. That trust is what turns a one-time customer into a loyal advocate.  

When all you focus on is the quick win… you hurt your long-term success.  

Chasing viral trends and flashy gimmicks on your marketing might get eyes on your business for a moment, but it doesn’t guarantee long-term success.  

That’s why a dedicated email following provides a consistent base of engagement you can rely on, no matter how much the digital landscape changes.  

Plus, nurturing your audience through email makes them less likely to be lured away by flashy ads or algorithm-fueled competitor content.  

This is also how you cultivate the trust that makes customers choose you, not just for the product or service, but because they believe in your brand.  

Email is the tool that gives you the space to build this type of connection over time. It’s why, even in 2024 (and beyond), it remains an undeniably powerful asset for businesses of all sizes. 

You know in your gut that building trust with your audience is vital in the long run. 

But it also takes work – finding the right tone, understanding their needs, and creating the content that really connects. 

The good news is, effective email marketing doesn’t have to be a massive time drain (all the time). 

It takes a lot of time and effort upfront, but once the automated systems have been created, you can just sit back, relax, and let it do the heavy lifting for you. 

We’ll explore more about this in reason #6 

6. Automation that saves you time 

Does setting up email automations take a long time?  

Yes, indeed it does.   Creating automation flows takes a lot of time, effort, and planning upfront. 

But once those systems are in place, you can just ‘set n forget’ it – it can become an asset that pays you for a very long time without even having to think about it. 

Sure, regular newsletters are great, but they’re just the tip of the iceberg. 

With automation, you can create welcome sequences that nurture new subscribers, reminders for customers who left items in their carts, and even personalised offers based on their past purchases – all running smoothly in the background.  

Just imagine how convenient it would be to know key parts of your email marketing are working for you 24/7, without needing constant input. This frees up your time to focus on what matters in your business – creating amazing content, generating revenue, or just taking a very well-deserved break. 

So now… 

You’ve put in the work to build trust, and you’ve streamlined your process with automation. 

But there’s one more way to take personalisation to a level that other marketing platforms like social media struggles to match. 

To ensure you’re sending the right message to the right people, it’s time to harness the power of segmentation in reason #7. 

7. Segmentation for Laser-Focused Results  

Let’s face it, one-size-fits-all marketing rarely hits the mark. 

The same email that excites a certain segment of your customers might feel irrelevant to a different segment.  

And that’s where segmentation saves the day. 

It’s basically breaking your email list into smaller groups based on specific criteria. 

It could be their interests (product categories, services, problem they’re struggling with etc…), past purchases, how recently they’ve engaged, or even their geographic location. 

Plus, it’s a lot easier than you think. It may sound a bit intimidating, but most email marketing platform (such as Mailchimp) have built-in tools that make this process surprisingly easy and straightforward. 

With a few clicks, you can start sending more targeted campaigns that feel like a personalised message instead of a generic blast. 

You know the power of sending the right message to the right audience – segmentation makes that possible.  

But in order to understand your customers’ journey, you’ll need to see the bigger picture. 

The power of email marketing goes beyond just individual campaigns. The real magic happens when it integrates seamlessly with the rest of your digital ecosystem. 

Unlike most other marketing tools that run in isolation, email allows you to see the big picture and understand your customer journey. 

8. Integration for a Smooth Customer Journey 

In today’s digital world, your customers interact with your brand across multiple channels. 

They might find you on social media, visit your website, and subscribe to your emails. 

But if these tools exist in its own silo, you’re missing out on valuable insight.  

When your email marketing platform “talks” to your website analytics, your CRM (customer relationship management) software, and other tools, you get a 360-degree view of customer behaviour.  

This helps you identify patterns, spot potential roadblocks in their journey, and personalise your message to them even more.  

It’s also great for retargeting. When a potential customer browses a specific product page on your website, but they leave without buying…  

You can set up an automated email to remind them about that item, offer a discount, or address potential questions that may have stopped them from purchasing.  

Your email newsletters are also a fantastic way to diversify your revenue streams.  

Whether it’s for an affiliate promotion, to encourage subscribers to follow you on social media, check out your blog post, or take advantage of a special offer only available on your website. That way you can strengthen your presence across all platforms. 

So, with smart integration, you can gain a deeper understanding of your customers’ entire journey, not just isolated touchpoints. 

But simply understanding needs to be paired with a strategy for measuring success. 

Relying on gut feelings along simply isn’t enough to be competitive.  

That’s where one of email marketing’s biggest strengths come in. 

Detailed, measurable results. 

9. Measurable Results for Data-Driven Growth 

Email marketing puts you in the driver’s seat with detailed analytics. 

This goes far beyond the number of people who simply opened an email. 

There are key metrics that help you make informed decisions, and we’ll break them down in this reason. 

• Open rates: Sure, seeing a high open rate is satisfying, but click-throughs are where things get interesting. This tells you which content, offers, or calls-to-action works best with your audience. More importantly, tracking conversions (purchases, form submissions, etc.) directly tied to your emails reveal the fruit of your labour.  

• AB Testing for Optimisation: The beauty of email is that you’re not locked into one approach. Experimenting with different subject lines, send times, and content styles lets you see what drives the best results for your specific audience. You can constantly refine to make sure your email strategy keeps getting better over time.  

• Informed Growth: Knowing which campaigns are successful allows you to invest your resources wisely and scale your business with certainty. Instead of just throwing crap at the wall hoping it will stick, you can make strategic decisions based on what numbers tell you.  

So, you know you need the data to track your growth, and you’re constantly refining your strategy. 

But for the best competitive advantage, it’s best to assume that everyone’s inbox is overflowing. 

It takes a lot more than optimised subject lines to stand out. There are lots of other hurdles you need to overcome.  

The key to building successful email campaigns that cut that cut through the noise is something different… 

10. The Importance of Compelling Email Copy 

Inboxes overloading isn’t just a nuisance for your audience – it’s a challenge you also face as a business. 

Breaking through takes more than good intentions. 

With inboxes flooded, you have three main hurdles to overcome to get people to read your emails.  

First hurdle is obviously getting people to open the email. People make this decision based on your subject line and the sender’s name. This is where understanding what piques curiosity makes a significant difference in open rates – curiosity is a topic that’s beyond the scope of this blog post.  

Second hurdle is getting them to start reading. Even after the email is opened, people’s brains will subconsciously scan the email to assess the perceived effort of reading the email. If it’s a wall of text, their monkey brains will go “too hard!” and click off. That’s why you need to understand how to minimise the perceived effort required by the reader – which is also beyond the scope of this blog.  

Third main final hurdle is getting them to keep reading. People decide to keep reading based on how interesting your lead is. That’s why it’s best to try and make your first lines very grabby – or at least imply something fun or valuable is coming in the email. Once again, overcoming this hurdle is beyond the scope of this blog.  

You need a deep understanding of what makes people click, the kind of language that motivates people to act, and write messages that feels very personal, even when sent to a large list. 

While anyone can write an email, writing copy that achieves all the above is a specialised skill. 

Most business owners lack either the time or the in-house expertise to truly optimise their emails for the best possible results.  

And that… is where we come in. 

We’ve been the ones creating the email campaigns for the car dealerships under Llewellyn (Subaru, Toyota, GWM, GM, and more…) and for Anytime Fitness Club franchises.

We can help you with your email marketing. No matter what you sell or what services you provide, we can create emails that gets results for your specific audience. 

Throughout this blog, we’ve discussed how email strategies can be adapted to any business and how it’s a huge advantage if you do.  

Still not convinced? 

We’ll prove it to you, come and schedule a free consultation using the link below today 👇 

Explore EDM & SMS Services