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The Hop

The Hop is our blog with all the latest news and tips to help you hop your way through the ever-changing landscape of marketing trends.
October Blog 2

Why Short-Form Video is Dominating (And How to Stand Out in the Scroll)

I’ll be honest… Our attention spans are toast. In a world where everyone’s glued to their phones, mindlessly scrolling through an endless stream of Reels, TikToks, and Shorts… standing out feels like trying to shout over a stadium full of people. The next thing you know, your carefully crafted video gets lost in the noise, […]
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GBP Post Instagram Updates

Instagram 2024 Updates: Here’s What You Need to Know to Stay Ahead…

Let’s be honest: as a business owner, Instagram probably isn’t your favourite thing. But it’s a necessary evil, a platform you know you need to be on, but one that often feels like an absolute headache, The constant algorithm changes, the pressure to create endless content, and the struggle to keep up with the latest […]
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