Brand awareness strategies are often seen as the holy grail of marketing. They’re flashy, big-budget campaigns designed to make people instantly recognize your name or logo. Think of Nike’s swoosh, McDonald’s golden arches, or Toyota’s “OH WHAT A FEELING.” These campaigns don’t push a specific product or promotion, they aim to keep the brand top […]

If you’re spending money on ads hoping something sticks, you might as well be lighting cash on fire and tossing it into the wind. But seriously, launching ads without a strategy is like trying to hit a target blindfolded… while standing backwards… on roller skates while holding a baby. It doesn’t matter how much you […]

At Purple Bunny Marketing, we’ve always prided ourselves on helping ambitious brands make their mark. Today, we’re thrilled to announce a game-changing partnership with the TAE Aerospace Ipswich Jets—a collaboration that perfectly aligns with our commitment to innovation, creativity, and achieving extraordinary results. The Jets are a cornerstone of their community and a beacon of […]

I’ll be honest… Our attention spans are toast. In a world where everyone’s glued to their phones, mindlessly scrolling through an endless stream of Reels, TikToks, and Shorts… standing out feels like trying to shout over a stadium full of people. The next thing you know, your carefully crafted video gets lost in the noise, […]

I was on a sales call with a gym owner who had been referred by a couple of his colleagues—other gym owners we’d worked with. They’ve told him our marketing actually worked. So, naturally, he came in expecting some kind of magic. From the moment we got on the call, he questioned everything. “How does […]

Let’s face it—getting people to buy isn’t easy. You’ve got the product, the ads, and the catchy slogans… But sometimes, it feels like you’re yelling into the void. Everyone who owns a business or works in sales knows how frustrating it can be when potential customers slip through your fingers. But here’s the deal: 99% […]

I’ll never forget the moment when it all clicked. We’ve been working with Anytime Fitness franchises across Australia for a while now. Running social media ads, generating a solid number of leads, and getting decent results. Nothing to complain about, right? The classic lead forms were doing their job, bringing in potential clients at a […]

Let’s face it… Keeping up with social media can feel a lot like running on a hamster wheel. You post, you hashtag, maybe even sprinkle a meme or two – but it still feels like you’re not getting anything out of it. And the worst part? You’re not even sure why. We business owners, we’ve […]

The thought of spilling your guts online for people to see can be a little daunting. You might be worried about giving away your “secret sauce” to the competition or sounding like you know it all. Maybe you’ve even heard somewhere that “blogging is dead”. And honestly… we get it. Those concerns aren’t totally unfounded. […]

PICTURE THIS: You’re sitting across the table from a promising job candidate. They’ve got the right qualifications, a polished resumé, and all the right answers.  But there’s ONE glaring omission – their work experience section is completely blank.  No past jobs, no projects, no references. Nothing. Nada. Zilch. Would you trust them to deliver results […]