I’ll never forget the moment when it all clicked.

We’ve been working with Anytime Fitness franchises across Australia for a while now.

Running social media ads, generating a solid number of leads, and getting decent results.

Nothing to complain about, right?

The classic lead forms were doing their job, bringing in potential clients at a steady pace.

But something told us we could do better. So we decided to shake things up.

Instead of directing all that ad traffic to the usual lead forms, we started testing landing pages.

It wasn’t a radical change – just a tweak to see if it made any difference.

And let me tell you, what we discovered was nothing short of game changing.

At first, we didn’t expect much.

After all, the lead forms were working well enough.

But as the weeks went by, the data started pouring in – and that’s when we noticed something that made us sit up straight.

The franchises using landing pages weren’t just doing well – they were crushing it!

We’re talking double, even triple the leads, compared to the ones sticking with the old lead forms.

We were blown away. Here we were, thinking we’d hit a ceiling with lead forms, only to find that a simple landing page was blowing the roof off our expectations.

And it wasn’t just about getting more leads.

The leads were more engaged, more interested, and far more likely to turn into paying members.

But here’s the kicker – while some franchises were seeing these massive gains, others were stuck with the same old results. The difference? Those landing pages.

Why Landing Pages Outperform Lead Forms Every Time

So, why did the landing pages blow the lead forms out of the water?

It all comes down to focus and persuasion.

Lead forms are good at capturing basic info, but they don’t do much to convince someone to take the next step.

They ask for a name, an email, and maybe a phone number, and that’s about it.

But here’s the thing – people need more than just a form to fill out. They need a reason to act.

Landing pages, on the other hand, are built to persuade.

When someone clicks on an ad and lands on a dedicated page, they’re greeted with a clear message, compelling visuals, and a single powerful call to action.

Everything on that page is designed to keep them focused, build trust, and guide them towards taking action.

It’s like selling an expensive car. You don’t close the deal in the middle of a crowded mall or on the street.

You get people interested, sure, but then you take them to the showroom where they can see the car up close, learn all about its features, try it for themselves and get a personalised pitch.

That’s where the real selling happens.

The purpose of your ads is to sell the click – to get someone interested enough to want to learn more.

But once they click, you take them to a place where you can really sell to them .That’s what landing pages do. They don’t just collect info – they convert visitors into paying members.

The Key to a High-Converting Landing Page

Now, you might be thinking that creating a landing page requires a lot of direct-response copywriting magic.

But it really doesn’t have to be complicated.

In fact, the best landing pages for local business owners are often the simplest.

They’re clean, visually appealing, and easy to navigate.

No clutter, no distractions – just a straightforward path from the moment a visitor arrives to the moment to take action.

Simplicity builds trust. When someone lands on your page, they’re making a quick judgement about your business.

A clean, professional-looking page signals that you’re competent, trustworthy, and worth doing business with.

On the other hand, a cluttered landing page can make someone hesitate – and in today’s fast-paced world, hesitation could mean lost sales.

It’s like walking into a tidy, well-organised store versus a messy, disorganised one.

The clean store immediately gives you the confidence that the business knows what it’s doing, which makes you more likely to buy.

So when we talk about landing pages outperforming lead forms, it’s not just about the content – it’s also about the presentation.

A simple, well-designed landing page can be a powerful tool in turning clicks into customers.

And if your website isn’t up to par, you’re leaving money on the table.

That’s where we come in.

At Purple Bunny Marketing, we specialise in building websites that do more than just look good – they perform.

We create clean, effective designs that not only capture attention but also convert visitors into customers.

So if you need a complete overhaul or a website build from scratch, we’ve got you covered.

Let’s work together to build a website that not only meets your needs but exceeds your expectations.

Because when you have a solid landing page for each of your offers, there’s no limit to what your business can achieve.

You can explore our website service using the link below.