Social media is one of the easiest places to get customers, and one of the easiest places to completely waste your time. Everyone knows they should be posting. Running ads. “Showing up online.” But the reality? Most businesses are winging it. One week they’re uploading selfies. The next week they’re sharing a quote graphic that […]

You know the feeling.  You’ve just posted something on Facebook or Instagram.  It’s been 10 minutes. No likes. No comments. One sad little view from your cousin in Toowoomba.  You panic-click that bright blue “Boost Post” button like it’s life support for your business.  $30 later? A couple hundred impressions. No leads. No sales. No […]

Every brand wants to go viral.  Every marketing manager has fantasised about it—waking up to millions of likes, shares pouring in, DM requests, inbox flooded with “collab?” emails, and the CEO finally giving them that half-hearted “good job” nod across the office.  But here’s the bit they don’t show in the dream montage:  That viral […]

Everywhere you look, someone’s selling “AI prompt engineering” as if it’s some kind of ancient wizardry.  There are courses. Masterclasses. Even entire job titles built around it.  And yet…  Most of the people buying into this stuff don’t realise they’ve already been giving prompts their entire lives.  If you’ve ever given instructions to an employee, […]

If you’ve been alive for the past decade or so, you must’ve noticed that trends come and go.  One minute, it’s all about short-form video—TikTok, Reels, YouTube Shorts.   The next? AI-generated everything. Before that, everyone was scrambling to start a podcast.   And let’s not forget the crypto and NFT wave that had people diving in […]

Let’s face it… Keeping up with social media can feel a lot like running on a hamster wheel. You post, you hashtag, maybe even sprinkle a meme or two – but it still feels like you’re not getting anything out of it. And the worst part? You’re not even sure why. We business owners, we’ve […]

Let’s be real… Cold emails & cold calls are some of the biggest banes of the existence for business owners. The first thing you’d probably do when you get one is… DELETE. And when they do manage to get with you on the phone? It’s a full-on battle of wills just to get them off. […]

Let’s be honest: as a business owner, Instagram probably isn’t your favourite thing. But it’s a necessary evil, a platform you know you need to be on, but one that often feels like an absolute headache, The constant algorithm changes, the pressure to create endless content, and the struggle to keep up with the latest […]

Social media is like a fast-paced game of hopscotch—constantly changing and full of surprises. Keeping up with the latest trends across platforms is crucial for businesses aiming to hop ahead in the digital world. So, buckle up, hoppers, as we dive into the top social media trends for 2024! 1) Delegating Social Media Tasks to […]

Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]