Let’s get real for a second… You might think, “I’ve been running my business just fine without a Google Business Profile. Why bother?” Maybe you’re assuming it’s just another thing to manage—another time-suck for minimal payoff. But here’s the thing… If you’re not on Google Business, you’re basically invisible to the majority of customers actively […]

Brand awareness strategies are often seen as the holy grail of marketing. They’re flashy, big-budget campaigns designed to make people instantly recognize your name or logo. Think of Nike’s swoosh, McDonald’s golden arches, or Toyota’s “OH WHAT A FEELING.” These campaigns don’t push a specific product or promotion, they aim to keep the brand top […]

At Purple Bunny Marketing, we’ve always prided ourselves on helping ambitious brands make their mark. Today, we’re thrilled to announce a game-changing partnership with the TAE Aerospace Ipswich Jets—a collaboration that perfectly aligns with our commitment to innovation, creativity, and achieving extraordinary results. The Jets are a cornerstone of their community and a beacon of […]

I was on a sales call with a gym owner who had been referred by a couple of his colleagues—other gym owners we’d worked with. They’ve told him our marketing actually worked. So, naturally, he came in expecting some kind of magic. From the moment we got on the call, he questioned everything. “How does […]

Let’s face it… Keeping up with social media can feel a lot like running on a hamster wheel. You post, you hashtag, maybe even sprinkle a meme or two – but it still feels like you’re not getting anything out of it. And the worst part? You’re not even sure why. We business owners, we’ve […]

PICTURE THIS: You’re sitting across the table from a promising job candidate. They’ve got the right qualifications, a polished resumé, and all the right answers.  But there’s ONE glaring omission – their work experience section is completely blank.  No past jobs, no projects, no references. Nothing. Nada. Zilch. Would you trust them to deliver results […]

We are thrilled to announce that Purple Bunny Marketing has become a major partner of the Greater Springfield Chamber of Commerce! This exciting collaboration is set to bring a new wave of engaging and informative content to the business community of Greater Springfield. As part of our partnership, we are dedicated to enhancing the Chamber’s […]

5 Key Marketing Metrics you need to be monitoring in 2024!  In the faced-paced and ever-changing world of digital marketing, hoppin ahead of the competition requires more than just creative campaigns and engaging content. To truly understand the impact of your efforts, it’s crucial to track and analyse key marketing metrics. These metrics provide valuable […]

Social media is like a fast-paced game of hopscotch—constantly changing and full of surprises. Keeping up with the latest trends across platforms is crucial for businesses aiming to hop ahead in the digital world. So, buckle up, hoppers, as we dive into the top social media trends for 2024! 1) Delegating Social Media Tasks to […]

Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]