Every brand wants to go viral.  Every marketing manager has fantasised about it—waking up to millions of likes, shares pouring in, DM requests, inbox flooded with “collab?” emails, and the CEO finally giving them that half-hearted “good job” nod across the office.  But here’s the bit they don’t show in the dream montage:  That viral […]

Everywhere you look, someone’s selling “AI prompt engineering” as if it’s some kind of ancient wizardry.  There are courses. Masterclasses. Even entire job titles built around it.  And yet…  Most of the people buying into this stuff don’t realise they’ve already been giving prompts their entire lives.  If you’ve ever given instructions to an employee, […]

Most people think they’re too smart for propaganda.  “Oh, I’d never fall for that,” they scoff, scrolling past some World War II poster or a Cold War-era broadcast. 😂  But here’s the truth: Propaganda never went away. It just got rebranded.  You may see it in a Super Bowl or State of Origin ad that […]

If you’ve been alive for the past decade or so, you must’ve noticed that trends come and go.  One minute, it’s all about short-form video—TikTok, Reels, YouTube Shorts.   The next? AI-generated everything. Before that, everyone was scrambling to start a podcast.   And let’s not forget the crypto and NFT wave that had people diving in […]

Let’s be real—most marketing problems aren’t about the tools you’re using or how much you’re spending. They run deeper than that.  The truth is, it’s your strategy that’s quietly working against you.  You’ve probably seen the signs:  These aren’t one-off issues. They’re symptoms of a bigger problem—a disconnect in how your marketing works together.  And […]

Let’s cut to the chase: you already know AI in business is shaking up industries. You’ve read the headlines, heard the buzz, and maybe even dabbled in a few tools yourself. AI is revolutionizing industries faster than anyone expected. But here’s the question no one is asking: Are you keeping up—or just trying to stay […]

Let’s get real for a second… You might think, “I’ve been running my business just fine without a Google Business Profile. Why bother?” Maybe you’re assuming it’s just another thing to manage—another time-suck for minimal payoff. But here’s the thing… If you’re not on Google Business, you’re basically invisible to the majority of customers actively […]

As a copywriter, this pains me to say… But design is more important than copy. This is the ultimate copywriting blasphemy to other copywriters, but it is true. You could have the most brilliant, high-converting, world-class copy ever written. Having each word serving its purpose and pushing the readers to act, but if a website […]

Most people absolutely suck at selling. And I’m not just talking about the slick-haired, fast-talking salesman stereotype. I’m talking about everyday selling—the kind that’s happening all around us. When was the last time someone sold you on something really well? Whether it was in a job application, a pitch meeting, or even just a conversation […]

Have you ever found yourself watching a random video and thought, “Why am I even watching this?” The craziest thing about attention grabbing videos is how effortlessly they reel you in. One second, you’re scrolling mindlessly; the next, you’re hooked. And you can’t quite put your finger on why. It could be the opening line, […]