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The Hop

The Hop is our blog with all the latest news and tips to help you hop your way through the ever-changing landscape of marketing trends.
Common marketing mistakes businesses make and how to fix them

3 Marketing Mistakes We See (and Fix) Every Day 

Let’s be real—most marketing problems aren’t about the tools you’re using or how much you’re spending. They run deeper than that.  The truth is, it’s your strategy that’s quietly working against you.  You’ve probably seen the signs:  These aren’t one-off issues. They’re symptoms of a bigger problem—a disconnect in how your marketing works together.  And […]
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AI in business streamlining operations and transforming industries

7 Ways AI is Changing Business (and How to Stay Ahead)

Let’s cut to the chase: you already know AI in business is shaking up industries. You’ve read the headlines, heard the buzz, and maybe even dabbled in a few tools yourself. AI is revolutionizing industries faster than anyone expected. But here’s the question no one is asking: Are you keeping up—or just trying to stay […]
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Google Business Profile benefits for local business visibility and growth

5 Short-But-True Reasons Why You Need a Google Business Profile

Let’s get real for a second… You might think, “I’ve been running my business just fine without a Google Business Profile. Why bother?” Maybe you’re assuming it’s just another thing to manage—another time-suck for minimal payoff. But here’s the thing… If you’re not on Google Business, you’re basically invisible to the majority of customers actively […]
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Design vs Copy -Importance of design in creating visually engaging marketing pages

Design vs Copy – Which is More Important?

As a copywriter, this pains me to say… But design is more important than copy. This is the ultimate copywriting blasphemy to other copywriters, but it is true. You could have the most brilliant, high-converting, world-class copy ever written. Having each word serving its purpose and pushing the readers to act, but if a website […]
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November Blog 3

You Can Sell Any Ideas (No Matter How Bad it Is) As Long As It’s ___

Most people absolutely suck at selling. And I’m not just talking about the slick-haired, fast-talking salesman stereotype. I’m talking about everyday selling—the kind that’s happening all around us. When was the last time someone sold you on something really well? Whether it was in a job application, a pitch meeting, or even just a conversation […]
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November blog 2 1

How to Nail a Video Hook Every Time

Have you ever found yourself watching a random video and thought, “Why am I even watching this?” The craziest thing about attention grabbing videos is how effortlessly they reel you in. One second, you’re scrolling mindlessly; the next, you’re hooked. And you can’t quite put your finger on why. It could be the opening line, […]
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November Blog 1

Is Your Business Ready for Brand Awareness? Here’s How to Know for Sure.

Brand awareness strategies are often seen as the holy grail of marketing. They’re flashy, big-budget campaigns designed to make people instantly recognize your name or logo. Think of Nike’s swoosh, McDonald’s golden arches, or Toyota’s “OH WHAT A FEELING.” These campaigns don’t push a specific product or promotion, they aim to keep the brand top […]
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October Blog 3 1

Why“Spray and Pray”Marketing is a SurefireWay to Waste Your Ad Budget

If you’re spending money on ads hoping something sticks, you might as well be lighting cash on fire and tossing it into the wind. But seriously, launching ads without a strategy is like trying to hit a target blindfolded… while standing backwards… on roller skates while holding a baby. It doesn’t matter how much you […]
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Purple Bunny Marketing announces an official partnership with the TAE Aerospace Ipswich Jets.

Purple Bunny Marketing Partners with the TAE Aerospace Ipswich Jets to Elevate Game Day and Beyond

At Purple Bunny Marketing, we’ve always prided ourselves on helping ambitious brands make their mark. Today, we’re thrilled to announce a game-changing partnership with the TAE Aerospace Ipswich Jets—a collaboration that perfectly aligns with our commitment to innovation, creativity, and achieving extraordinary results. The Jets are a cornerstone of their community and a beacon of […]
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Purple Bunny Marketing is a Google partner
Purple Bunny Marketing is a Meta Business partner
Purple Bunny Marketing is a Pinterest partner
Purple Bunny Marketing is a TikTok Marketing partner
Purple Bunny Marketing is a Asana partner
Purple Bunny Marketing is a 7 Plus partner
Purple Bunny Marketing is a ARN partner
Purple Bunny Marketing is a River 94.9 partner
Purple Bunny Marketing is a 96.5 FM partner