Most people absolutely suck at selling.

And I’m not just talking about the slick-haired, fast-talking salesman stereotype.

I’m talking about everyday selling—the kind that’s happening all around us.

When was the last time someone sold you on something really well?

Whether it was in a job application, a pitch meeting, or even just a conversation with someone trying to convince you of their opinion.

Chances are, it didn’t land.

Take cover letters, for example. Most people write them like this:

“Dear Hiring Manager, I am a hardworking, detail-oriented team player who is passionate about your business even though I only heard about you guys from the job post. Also did you know my grandpa was a whaler who fought in world war 2 who also happened to invent a very delicious tomato soup? I would be honoured to join your company.”

What does that even mean? They’re selling themselves as…what?

Passionate about…? Hardly inspiring.

The same goes for presenting ideas.

Vague, scattered, and totally unclear.

If you can’t sell your idea in a way that makes someone feel something—be it excitement, curiosity, or urgency—you’re dead in the water.

And that’s what we’re aiming to fix in this blog post.

You actually CAN sell any idea, regardless of how objectively bad it is.

Like that one time billionaires went deep into the ocean in a crappy submarine and well… we all know how that ended.

By the end of this blog, you will understand how you can even convince billionaires to hop on a homemade makeshift submarine and go thousands of metres deep into the ocean to go near the titanic.

The One Thing Every Successful Pitch Has in Common

The key to selling any idea—even the bad ones—is clarity.

Crystal. Fucking. Clear.

When people hear your idea, they shouldn’t need to think.

They shouldn’t have to ask, “Wait, what does that mean?” or “Why should I care?”

Every detail should be so sharp and vivid that it’s impossible for them not to get it.

Let’s go back to the submarine example.

Objectively, it was a terrible idea.

A makeshift sub, pieced together like an underwater IKEA project, taking people thousands of meters deep into the ocean to visit the Titanic wreck.

It’s the kind of concept you’d expect to be laughed out of the room.

But the pitch? That’s where the magic happened.

What the creators of that ill-fated sub sold wasn’t just “a ride underwater.” They sold an experience.

They sold adventure. They tapped into something primal—a sense of exploration and being part of something historic.

Be One of the First People in Over 100 Years Who Came Close to the Titanic.

And then billionaires with more money than sense lined up to risk their lives for a once-in-a-lifetime chance to “make history.”

It worked because it wasn’t vague.

The pitch painted a crystal-clear image.

Why Most Ideas Fail to Sell

Most people focus too much on what they’re offering instead of why it matters.

Imagine someone trying to sell you a lawnmower.

If they say, “It’s got a 10-horsepower engine and titanium blades,” that might sound impressive, but who cares?

Now imagine this:

“This lawnmower cuts your grass perfectly in half the time it usually takes, so you can have the best-looking lawn in your neighbourhood.”

See the difference? The first pitch talks about the thing. The second talks about the result.

People don’t care about the features of your idea—they care about what’s in it for them.

The 3 Elements of a Crystal-Clear Pitch

To sell any idea, you need three things:

A Clear Problem
What’s the pain point? Why does someone need this? If there’s no problem to solve, there’s no reason to listen.
A Clear Solution
What are you offering? Be specific. Don’t just say, “It’s a great product” or “It’ll make your life better.” Spell it out in simple terms.
A Clear Benefit
What’s in it for them? Why should they care? Make them feel the payoff.

Let’s break this down with an example:

You’re pitching a service that helps restaurants get more customers through social media. Here’s the wrong way to do it:

“We make homes, one yard at a time.”

Okay, and? That’s something anyone with a mower and some free time could say.

Here’s the right way:

“We make your lawn look so good your neighbours will ask if you hired a professional golf course designer—and we do it in half the time it’d take you to do it yourself.”

Now you’ve got their attention.

How to Make Any Idea Crystal Clear

To make your idea stand out, follow these rules:

Focus on the Outcome
People don’t buy products or ideas—they buy results. What will your idea do for them? Spell it out.
Use Simple Language
If a fifth grader wouldn’t understand it, you’re overcomplicating things. Clarity isn’t just about what you say—it’s about how you say it.
Paint a Picture
Use vivid imagery to make your idea come alive. Don’t just say, “It’s a great opportunity.” Say, “It’s your chance to save three hours a week and spend more time with your family.”

Real-World Examples of Selling Bad Ideas

Let’s talk about some objectively bad ideas that still sold like crazy (besides the Titanic submarine of course):

Pet Rocks (1970s): A literal rock in a box. The pitch? “The perfect pet—no feeding, no cleaning, no hassle.” It was absurd, but it worked because it was clear, funny, and played on people’s desire for something unique.
The Lottery: On paper, it’s a terrible idea. You’re almost guaranteed to lose your money. But the pitch? “What if you won? Imagine your dream life.” That crystal-clear vision of the benefit is why people keep buying tickets.
Weird Diet Fads: From juice cleanses to eating nothing but cabbage soup, the ideas are often ridiculous. But the pitch? “Lose weight fast and feel amazing.” It’s simple, clear, and appeals directly to what people want.

Final Thoughts

Selling isn’t about tricking people or using fancy words.

It’s about making your idea so clear and compelling that they can’t ignore it.

When you strip away all the noise, selling comes down to this:

If you can get someone to see exactly what you see—and feel the same excitement, curiosity, or urgency—you can sell them anything.

It doesn’t matter if you’re gonna go to an orphanage to convince 3^rd grade orphans to go to Antarctica to club baby seals…

Or if you’re gonna go to Antarctica to convince the baby seals to go to an orphanage to avenge their fallen.

Now go out there and start selling. And remember, clarity isn’t just a tool—it’s your secret weapon.

And if you’re looking for someone who can sell your offer with crystal clear clarity on our team… AKA me

You can contact us via the link below.