Looking to boost your brand identity in the Market? We often reference a brands logo or name and whilst these elements are crucial to your brand, your brand is much, much more than just a logo or name. Your Brand Identity is your logo, the colours you use, your fonts, your values, how you communicate, […]

Today’s customer journey is more unwieldy than ever before. Thanks to accelerated growth of social media platforms, customers can make purchases, compare prices and switch to competing brands, anytime, anywhere. To keep pace, stay relevant and reach people with shrinking attention spans, businesses must engage customers with bite sized content that is of quality on various platforms.

Did you know the average human’s attention span is 7 Seconds? Yup… That’s right! You have 7 Seconds to grab your readers attention, that’s why an eye-catching subject line is critical to the success of an email. You may have the most amazing offer, product, or the best news story to inform your readers about, […]

A company’s digital presence has never been more critical, especially in a post COVID-19 economy where consumers are increasingly wanting to do business online. But if you are like most business owners, you dread the words ‘digital marketing audit’. Audits can be scary, they force you to come face to face with your company’s weaknesses. […]

At Purple Bunny Marketing we advise our clients to never delete negative comments on social media. Why? Because the way a business responds or handles negative comments online can actually be a positive for your business and shows your potential customers you are a business that cares and fixes their mistakes. If you do receive […]

Let me start by saying that a brand identity is much more than just your logo… A logo is just one small part of developing a brand identity, having a strong brand identity has become crucial for a business to set themselves apart from the competition. So what is a brand identity? A brand identity […]

Not so long ago disgruntled customers would have needed to write a letter or call your business to make a compliant, it was a private matter dealt with between the company and the customer. However in this digital age, making a compliant can now be very public and consumers are not afraid to voice there concerns or opinions on the…

'We don't have a choice on whether we DO social media, the question is how well we do it'. - Erik Qualman