How to continue to stay relevant in the digital age of the ‘NOW’ consumer
Today’s customer journey is more unwieldy than ever before. Thanks to accelerated growth of social media platforms, customers can make purchases, compare prices and switch to competing brands, anytime, anywhere. To keep pace, stay relevant and reach people with shrinking attention spans, businesses must engage customers with bite sized content that is of quality on various platforms.
So here is a 5 most important social media trends for your stay relevant in 2022!
Not much of a reader? Watch Nick our Social Media Guru present our 5 most important social media trend to stay relevant in 2022 below:
With the rising tide of TikTok, Instagram Reels and Youtube Shorts, creating shorter videos is the best method to maximise your exposure on social media.
HERE IS 4 REASONS WHY YOU NEED TO BE CREATING SHORT FORM VIDEO CONTENT FOR SOCIAL MEDIA:
1. 73% of customers prefer learning about a product or service by watching short-form videos.
2. More and more, social media algorithms are prioritising short form video content.
3. Short form videos are more likely to appear on people’s feeds, even if they don’t follow your brand or know about it.
4. Users are also two times more likely to share videos they enjoy than any other type of content.
You need to create content that entertains, educates, or inspires. Don’t be afraid to show a different side to your brand. Highlight customer stories; talk about your company’s larger mission or purpose; give us a ‘day in the life’ of one of your employees.
Go beyond your product or service to create a deeper connection with your audience. Be authentically YOU!
HERE IS 3 REASONS WHY YOU NEED TO BE RELATABLE & AUTHENTIC:
1. People engage with content they can relate with, meaning more likes, comments & shares
2. People who relate with your brand are more likely to consider purchasing with that business.
3. 45% of people who relate with your content or more likely to remember or recall your brand.
3. YOU ONLY HAVE 3-5 SECONDS TO GET SOMEONES ATTENTION!
Your content needs to be thumb stopping and be able to be consumed within 15 – 25 seconds.
As we mentioned earlier always consider utilising short video content first, otherwise other types of content that grab peoples attention are: memes, gifs, quick quizzes, fun infographics, etc.
You want your content to snack-able, to attract, and hold, an audience’s attention when scrolling quickly through their feeds.
4. EVERYONE LOVES A GOOD MEME, RIGHT?
Memes are a great way for brands and creators to connect with their audience and join trending conversations.
Meme’s allow your audience to relate and creates a sense of inclusiveness. When executed with skill, memes are a cheap and cheerful way to attract social media interaction.
And the best part? They don’t need to be fancy.
WHAT IF WE TOLD YOU, LESS IS MORE!
No need to post multiple times a day. Consumers want engaging content, posting low engaging content daily will increase the likely hood of unfollows from your audience.
Audiences appreciate quality over quantity. Audiences consider quality is essential as it is what makes your brand trustworthy and customer friendly.
Review your social media content plan and DON’T post for the sake of posting. Is your content relevant, does it add value and is it something you would be proud to share on your personal page?
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