Is your organic content reach dead? In the dynamic world of social media, where algorithms evolve and user behavior shifts, mastering the art of organic reach is crucial for businesses and content creators alike. Unlocking the potential of your social media presence requires strategic planning and a keen understanding of what resonates with your audience. […]

The power of social media is undeniable, it has become an integral part of our daily lives, transforming the way we connect, communicate, and consume information. Social media platforms serve as virtual gathering places where businesses, brands, and individuals converge to share ideas, stories, and experiences. However, merely having a presence on social media is […]

We’ve all been there – the dreaded creative content block that seems to hit when you least expect it. You’re staring at your blank screen, desperately waiting for inspiration to strike, but it’s just not happening. Well, fear not! In this post, we’re going to tackle the pesky issue of creative content block with a […]

In today’s digital age, social media has become an indispensable part of any business’s marketing strategy. With millions of active users on platforms like Facebook and Instagram, these platforms offer a tremendous opportunity for businesses to connect with their target audience. However, making a real impact on social media requires more than just posting content; […]

In the ever-evolving world of social media, a new contender has emerged. Meta, formerly known as Facebook, has recently introduced its latest product called Threads. As managing director at Purple Bunny Marketing, we jumped on it first thing to explore the opportunity of Meta’s Threads firsthand, and I must say, it’s poised to become serious […]

Instagram’s algorithm is a dynamic force, constantly evolving to shape the user experience and influence content visibility. Staying up-to-date with these changes can be a daunting task, especially with the demands of a busy schedule. However, fear not! In this blog post, we have you covered. We’ll delve into the 2023 algorithm update for Instagram, […]

There’s more to Facebook advertising than just creative or funny advertisements. Having an eye catching and memorable ad is always a bonus, but is that ad being seen by the right people? It’s not enough to have a great ad, you also need to target the right audience. There’s a wide variety of audience development […]

Today’s customer journey is more unwieldy than ever before. Thanks to accelerated growth of social media platforms, customers can make purchases, compare prices and switch to competing brands, anytime, anywhere. To keep pace, stay relevant and reach people with shrinking attention spans, businesses must engage customers with bite sized content that is of quality on various platforms.

At Purple Bunny Marketing we advise our clients to never delete negative comments on social media. Why? Because the way a business responds or handles negative comments online can actually be a positive for your business and shows your potential customers you are a business that cares and fixes their mistakes. If you do receive […]

Not so long ago disgruntled customers would have needed to write a letter or call your business to make a compliant, it was a private matter dealt with between the company and the customer. However in this digital age, making a compliant can now be very public and consumers are not afraid to voice there concerns or opinions on the…