In the ever-evolving world of digital marketing, brands are constantly seeking innovative strategies to engage their audience and increase brand visibility. One trend that is set to take centre stage in 2023 is employee advocacy. Often referred to as a hidden gem in social media marketing, employee advocacy harnesses the power of a brand’s own […]

In the ever-evolving world of social media, a new contender has emerged. Meta, formerly known as Facebook, has recently introduced its latest product called Threads. As managing director at Purple Bunny Marketing, we jumped on it first thing to explore the opportunity of Meta’s Threads firsthand, and I must say, it’s poised to become serious […]

Instagram’s algorithm is a dynamic force, constantly evolving to shape the user experience and influence content visibility. Staying up-to-date with these changes can be a daunting task, especially with the demands of a busy schedule. However, fear not! In this blog post, we have you covered. We’ll delve into the 2023 algorithm update for Instagram, […]

Introduction: In today’s fast-paced digital era, consumers crave instant solutions to their queries. With advancements in technology, chatbots have emerged as a popular tool for businesses to provide prompt customer support. According to recent surveys, a staggering 69% of consumers prefer using chatbots to obtain fast and easy answers to their questions. So let’s, explore […]

There’s more to Facebook advertising than just creative or funny advertisements. Having an eye catching and memorable ad is always a bonus, but is that ad being seen by the right people? It’s not enough to have a great ad, you also need to target the right audience. There’s a wide variety of audience development […]

Looking to boost your brand identity in the Market? We often reference a brands logo or name and whilst these elements are crucial to your brand, your brand is much, much more than just a logo or name. Your Brand Identity is your logo, the colours you use, your fonts, your values, how you communicate, […]

A company’s digital presence has never been more critical, especially in a post COVID-19 economy where consumers are increasingly wanting to do business online. But if you are like most business owners, you dread the words ‘digital marketing audit’. Audits can be scary, they force you to come face to face with your company’s weaknesses. […]