Have you ever found yourself watching a random video and thought, “Why am I even watching this?” The craziest thing about attention grabbing videos is how effortlessly they reel you in. One second, you’re scrolling mindlessly; the next, you’re hooked. And you can’t quite put your finger on why. It could be the opening line, […]

I’ll be honest… Our attention spans are toast. In a world where everyone’s glued to their phones, mindlessly scrolling through an endless stream of Reels, TikToks, and Shorts… standing out feels like trying to shout over a stadium full of people. The next thing you know, your carefully crafted video gets lost in the noise, […]

The thought of spilling your guts online for people to see can be a little daunting. You might be worried about giving away your “secret sauce” to the competition or sounding like you know it all. Maybe you’ve even heard somewhere that “blogging is dead”. And honestly… we get it. Those concerns aren’t totally unfounded. […]

Let’s be honest: as a business owner, Instagram probably isn’t your favourite thing. But it’s a necessary evil, a platform you know you need to be on, but one that often feels like an absolute headache, The constant algorithm changes, the pressure to create endless content, and the struggle to keep up with the latest […]

We’ve all been there – the dreaded creative content block that seems to hit when you least expect it. You’re staring at your blank screen, desperately waiting for inspiration to strike, but it’s just not happening. Well, fear not! In this post, we’re going to tackle the pesky issue of creative content block with a […]

Today’s customer journey is more unwieldy than ever before. Thanks to accelerated growth of social media platforms, customers can make purchases, compare prices and switch to competing brands, anytime, anywhere. To keep pace, stay relevant and reach people with shrinking attention spans, businesses must engage customers with bite sized content that is of quality on various platforms.