Social media is one of the easiest places to get customers, and one of the easiest places to completely waste your time. Everyone knows they should be posting. Running ads. “Showing up online.” But the reality? Most businesses are winging it. One week they’re uploading selfies. The next week they’re sharing a quote graphic that […]

A lot of business content reads like it was written by a fax machine. The tone? Robotic. The message? Forgettable. The goal? Who even knows anymore. It’s like someone tried to sound professional by swapping out every normal word for a buzzword they found in a 2008 Microsoft Excel tutorial. But it doesn’t have to […]

Let’s play out a quick scene…  You’re at the shops. You walk past a store. Something in the window catches your eye.  You pause. You hover. You even take a few steps toward the entrance.  But the door’s locked.  No sign. No staff. No welcome mat. No clue what you’re meant to do next.  So […]

Most people think they’re too smart for propaganda.  “Oh, I’d never fall for that,” they scoff, scrolling past some World War II poster or a Cold War-era broadcast. 😂  But here’s the truth: Propaganda never went away. It just got rebranded.  You may see it in a Super Bowl or State of Origin ad that […]

If you’ve been alive for the past decade or so, you must’ve noticed that trends come and go.  One minute, it’s all about short-form video—TikTok, Reels, YouTube Shorts.   The next? AI-generated everything. Before that, everyone was scrambling to start a podcast.   And let’s not forget the crypto and NFT wave that had people diving in […]

As a copywriter, this pains me to say… But design is more important than copy. This is the ultimate copywriting blasphemy to other copywriters, but it is true. You could have the most brilliant, high-converting, world-class copy ever written. Having each word serving its purpose and pushing the readers to act, but if a website […]

Most people absolutely suck at selling. And I’m not just talking about the slick-haired, fast-talking salesman stereotype. I’m talking about everyday selling—the kind that’s happening all around us. When was the last time someone sold you on something really well? Whether it was in a job application, a pitch meeting, or even just a conversation […]

If you’re spending money on ads hoping something sticks, you might as well be lighting cash on fire and tossing it into the wind. But seriously, launching ads without a strategy is like trying to hit a target blindfolded… while standing backwards… on roller skates while holding a baby. It doesn’t matter how much you […]

Let’s face it—getting people to buy isn’t easy. You’ve got the product, the ads, and the catchy slogans… But sometimes, it feels like you’re yelling into the void. Everyone who owns a business or works in sales knows how frustrating it can be when potential customers slip through your fingers. But here’s the deal: 99% […]

Let’s be real… Cold emails & cold calls are some of the biggest banes of the existence for business owners. The first thing you’d probably do when you get one is… DELETE. And when they do manage to get with you on the phone? It’s a full-on battle of wills just to get them off. […]