Let’s play out a quick scene…  You’re at the shops. You walk past a store. Something in the window catches your eye.  You pause. You hover. You even take a few steps toward the entrance.  But the door’s locked.  No sign. No staff. No welcome mat. No clue what you’re meant to do next.  So […]

Brand awareness strategies are often seen as the holy grail of marketing. They’re flashy, big-budget campaigns designed to make people instantly recognize your name or logo. Think of Nike’s swoosh, McDonald’s golden arches, or Toyota’s “OH WHAT A FEELING.” These campaigns don’t push a specific product or promotion, they aim to keep the brand top […]

Looking to boost your brand identity in the Market? We often reference a brands logo or name and whilst these elements are crucial to your brand, your brand is much, much more than just a logo or name. Your Brand Identity is your logo, the colours you use, your fonts, your values, how you communicate, […]

Let me start by saying that a brand identity is much more than just your logo… A logo is just one small part of developing a brand identity, having a strong brand identity has become crucial for a business to set themselves apart from the competition. So what is a brand identity? A brand identity […]