Have you ever seen an ad and thought, “I don’t even know what they’re trying to say…” Yeah. So has everyone else. Most people think the key to a good promotion is clever writing, flashy visuals, or packing as many buzzwords as possible. But none of that matters if the core idea doesn’t hit. You […]

Social media is one of the easiest places to get customers, and one of the easiest places to completely waste your time. Everyone knows they should be posting. Running ads. “Showing up online.” But the reality? Most businesses are winging it. One week they’re uploading selfies. The next week they’re sharing a quote graphic that […]

A lot of business content reads like it was written by a fax machine. The tone? Robotic. The message? Forgettable. The goal? Who even knows anymore. It’s like someone tried to sound professional by swapping out every normal word for a buzzword they found in a 2008 Microsoft Excel tutorial. But it doesn’t have to […]

Let’s play out a quick scene…  You’re at the shops. You walk past a store. Something in the window catches your eye.  You pause. You hover. You even take a few steps toward the entrance.  But the door’s locked.  No sign. No staff. No welcome mat. No clue what you’re meant to do next.  So […]

You know the feeling.  You’ve just posted something on Facebook or Instagram.  It’s been 10 minutes. No likes. No comments. One sad little view from your cousin in Toowoomba.  You panic-click that bright blue “Boost Post” button like it’s life support for your business.  $30 later? A couple hundred impressions. No leads. No sales. No […]

Building a website in 2025 can feel like you’re trying to solve a Rubik’s Cube blindfolded… while it’s on fire.  One second you’re watching a YouTube tutorial on “how to build your own site in 10 minutes,”  The next, you’re 4 hours deep in some confusing dashboard, drowning in plugins, popups, and platforms that all […]

You ever get a message from a brand that feels like it was written by a malfunctioning robot with a PR degree?  It starts with “Dear valued customer”…  Rambles on about “core deliverables”…  And finishes with “please do not reply to this email.”  Hard pass.  No one talks like that in real life. You wouldn’t […]

Every brand wants to go viral.  Every marketing manager has fantasised about it—waking up to millions of likes, shares pouring in, DM requests, inbox flooded with “collab?” emails, and the CEO finally giving them that half-hearted “good job” nod across the office.  But here’s the bit they don’t show in the dream montage:  That viral […]

Everywhere you look, someone’s selling “AI prompt engineering” as if it’s some kind of ancient wizardry.  There are courses. Masterclasses. Even entire job titles built around it.  And yet…  Most of the people buying into this stuff don’t realise they’ve already been giving prompts their entire lives.  If you’ve ever given instructions to an employee, […]

Most people think they’re too smart for propaganda.  “Oh, I’d never fall for that,” they scoff, scrolling past some World War II poster or a Cold War-era broadcast. 😂  But here’s the truth: Propaganda never went away. It just got rebranded.  You may see it in a Super Bowl or State of Origin ad that […]