PICTURE THIS:

You’re sitting across the table from a promising job candidate. They’ve got the right qualifications, a polished resumé, and all the right answers.

But there’s ONE glaring omission – their work experience section is completely blank.

No past jobs, no projects, no references. Nothing. Nada. Zilch.

Would you trust them to deliver results for your company? 🤔

Probably not.

Your Google Business Profile is your company’s resumé, and your reviews are the work experience section. They’re the proof that you can do what you say you can do.

They’re the testimonials that back up your claims and show potential customers that you’re not all talk.

But unlike a job candidate, your business doesn’t get just one chance to make a good impression. Your Google Business Profile is always on display, 24/7, to anyone who searches for your company online.

Those Google Reviews? They’re not just nice to have. They can be a make-or-break factor in whether a potential customer chooses you over your competition.

Still not convinced? Here are 5 short-but-true reasons why you shouldn’t take Google reviews lightly (and why you should push for positive reviews):

Google Reviews Massively Influence Your Reputation – Positive reviews on your Google Business Profile builds massive trust and credibility, while negative reviews can scare your potential customers away faster than you can say Jack Robinson. Word of mouth travels fast, and online reviews are the digital equivalent of neighbourhood gossip.
You Could Get Higher Rankings in Search Results – Google’s algorithm takes reviews into account when ranking businesses in local search results. More positive reviews can significantly boost your visibility and attract more organic traffic, which means more eyeballs on your business.
They Influence Purchasing Decisions – Studies show that consumers heavily rely on online reviews before making a purchase. Positive reviews can be the deciding factor whether someone chooses you over your competitor. They’re not going to buy the cow if they don’t like the milk, right?
It’s Great Feedback – Reviews (even negative ones) can provide valuable insights into your customer’s experiences, which help you identify areas for improvement and enhance your overall customer service. Negative reviews, can definitely sting and ruin anyone’s day. But if they are valid and legit criticism, then it’s a learning opportunity. Remember, you can’t make an omelette without breaking a few eggs.
It’s an Opportunity to Build Stronger Relationships – Responding to reviews, both positive and negative, shows you care about your customers and their feedback. This can help you build stronger relationships and foster loyalty, which is basically money in the bank for any business.

How to Get More (and better) Google Reviews

Now that you understand why Google reviews are so important, you’re probably wondering how to get more of them. It’s not as difficult as you might think.

Here are some to get you started:

Just ask – Sometimes, all it takes is a simple request. After completing a job or sale, ask your customers to leave a review on your Google Business Profile. You can even provide a direct link to make it easy for them.
Make it easy – Ensure your Google Business Profile is up-to-date and easy to find. Include a clear call to action on your website and social media profiles, inviting customers to leave a review.
Respond to reviews – Show your customers that you value their feedback by responding to their reviews. Both positive and negative. This demonstrates that you’re listening and that their opinions matter.
Incentivise (but carefully) – While you can’t directly pay for reviews, you can offer small incentives. Could be a discount on their next purchase. Could be a small little freebie that costs you very little. Just be sure to follow Google’s guidelines.

Bottom line is…

Google reviews aren’t just a vanity metric. They’re a powerful tool for building trust, attracting customers, and growing your business.

Don’t underestimate their impact – invest in your online reputation and watch your business thrive.

But let’s be honest, who’s got time to monitor reviews, respond to feedback, and strategise for more positive ratings when you’re swamped while running a business?

I know I wouldn’t.

That’s where we come in.

At Purple Bunny Marketing, we eat, sleep, and breathe these kinds of things. We’ve got the tools, the know-how, and the passion to help your business shine online.

Whether you’re just starting out or you’re looking to up your SEO & review game, we can create a customised strategy that fits your needs and budget.

So if you’re ready to stop sweating the small stuff and start seeing real results, give us a shout. We’re just a click away.

Book a Free Consultation