There’s nothing sexy about mowing lawns. Or doing taxes. Or pressure-washing someone’s driveway at 7am on a Saturday.
But somehow… there are businesses out there charging 3x the price of their competitors — and their customers are happy to pay it.
It’s not because their service is better. It’s not even because they’ve been around longer.
It’s because they’ve figured out how to package what they do in a way that feels more valuable, even if the actual work is exactly the same.
And in this post, I’ll show you how to do that too.
Let’s get into it.
There’s a simple shift that can instantly make even the most unremarkable service feel like something special, and it’s all about how you frame it.
This is known as the “Bow Tie Effect”.
At the core of every business is the plain reality of what you do.
For a pressure washer, it’s blasting grime off a concrete path. For a tax accountant, it’s punching numbers into a form.
But if that’s all you ever talk about, don’t be surprised when people treat you like a commodity.
Now let’s compare a few more examples:
The work doesn’t change. But the way you present it can.
Wrap your service in a narrative that shows what happens before, what happens after, and how it will make your customer feel.
That’s the difference between being seen as an expense, or an experience.
Once you’ve mapped out the before-and-after, the next step is to stack benefits.
Not just any benefits. But the ones that hit people in the gut and in the head.
People justify purchases with logic. But they’re driven to buy by emotion and status.
So show them what having your service will feel like — and what it signals to others.
Every irresistible offer has something memorable.
Call it your signature, your hook, your thing.
It might be:
It doesn’t need to be revolutionary. It just needs to be yours.
This is what turns your offer from “just another service” into something that stands out in the customer’s mind.
Want to charge more? Make the comparison obvious.
“$297 for a driveway clean is less than a repaint that costs $2,000.”
“Paying a professional is cheaper than losing your weekend to DIY.”
Simple comparisons make your price feel like a bargain.
Don’t overcomplicate the next step.
Offer a no-risk guarantee, a limited bonus, or just a fast, no-obligation quote.
Keep it simple. That’s what gets people moving.
Boring services don’t have to be boring offers.
It’s not about what you do, it’s about how you present it.
When you reframe the ordinary through a fresh lens, stack the emotional and practical benefits, add your signature twist, anchor your value, and make it easy to start…
Even something as simple as mowing a lawn can become an offer people line up for.
So if you’re tired of competing on price, try competing on perception.
Because the truth is, people don’t pay more for better work. They pay more for offers that feel more valuable.
And if you want help turning your everyday service into a high-value offer that attracts the right customers, Purple Bunny Marketing can help.
We’ve helped businesses just like yours stand out, charge more, and finally get the recognition they deserve.
Reach out to us today, and let’s turn your offer into something people actually want to pay for.
