Everywhere you look, someone’s selling “AI prompt engineering” as if it’s some kind of ancient wizardry.
There are courses. Masterclasses. Even entire job titles built around it.
And yet…
Most of the people buying into this stuff don’t realise they’ve already been giving prompts their entire lives.
If you’ve ever given instructions to an employee, a freelancer, or even asked a mate to grab you a coffee (flat white, extra hot, no sugar, cheers)—guess what?
That’s a prompt.
Only difference is that you don’t overthink those.
But when it comes to AI, people suddenly freeze up. They think they need to follow some secret, ultra-precise formula.
And that’s how we end up with 1,000-word “master prompts” that read like they were written by a lawyer on a caffeine overdose.
Sure, in rare cases, detailed prompts have their place.
But for most people? You don’t need a 10,000-word manifesto just to get AI to write a decent email.
It’s not about how long your prompt is.
It’s not about stuffing it with fancy jargon to sound “smarter”.
And it’s definitely not following some rigid, overcomplicated formula someone cooked up online.
It all boils down to one simple thing.
Crystal clear communication.
So if you’ve been struggling to get AI to spit out anything useful… it’s not because you need a fancy prompt guide.
It’s because you’re not giving clear enough instructions.
Let’s break it down.
Most people assume that AI needs some kind of hyper-detailed, overly complex prompt to do anything useful.
But here’s the thing: AI has been trained on hundreds of billions—if not trillions—of words across books, articles, websites, conversations, codebases, and more.
It has seen every style of writing, every structure of communication, every type of instruction available to man mankind.
And yet, despite all of this…
AI still doesn’t “think” like a human.
It’s not sitting there, pondering the best way to write your LinkedIn post or your email campaign.
Instead, AI is simply predicting the next most likely word based on the data it has seen before.
It’s a high-powered pattern recognition machine—not some all-knowing oracle.
Which means if your prompt is unclear, AI will simply guess what you want.
And with it guessing leads to an output you may not want.
That’s why you need to get very clear with exactly what you want.
Imagine you’re briefing a new hire.
Would you dump 10 pages of instructions on their desk and expect them to magically figure everything out?
No.
You’d give them one clear task at a time—with a well-defined outcome to not overwhelm the life out of them.
So you’d say something more like:
Simple. Direct. Clear.
That’s exactly how you should be prompting AI.
If you give it too many instructions at once, it gets confused—just like a person would.
If you want multiple things, break it up into steps.
First, get the foundation right.
Then refine and tweak the output until it’s perfect.
This one shift alone will instantly improve your AI results.
If you want to get better AI outputs—without overcomplicating things—follow this simple three-part framework:
When you structure your prompts this way, you eliminate guesswork—which means better responses with less back-and-forth.
So why do so many people struggle with AI prompts?
Because they get in their own way.
They assume there’s some hidden trick or formula that will magically unlock the “perfect” output.
And they fall into one of two traps:
Neither approach works well.
The sweet spot?
Give AI the right amount of context—without overwhelming it.
Think of it like baking a cake.
Too little flour? It falls apart.
Too much? It turns into a rock.
The right balance is key.
AI Improves Over Time (And That’s Equal Parts Exciting and Terrifying)
Here’s something most people don’t realise:
AI can teach itself to do better—for you specifically.
The more consistent you are with your prompts, corrections, and refinements, the faster it learns your preferences.
You might start with generic, “meh” results.
But after a few rounds of feedback and suddenly it starts mimicking your style.
It remembers the structure you like. It refines the way it responds.
It’s learning. Adapting. Improving.
And while that sounds cool (because it is), and to be honest, also a little terrifying.
AI has already reached the point where even its own creators don’t fully understand how it works.
We’re talking about a system that teaches itself, evolves based on interactions, and compounds its knowledge at an exponential rate.
It’s like a digital toddler on a sugar rush, except instead of learning to walk, it’s rewriting the rules of language, creativity, and problem-solving at breakneck speed.
And guess what?
It’s only going to get smarter.
So yeah, let’s all just take a moment to acknowledge that we’re inching closer to a sci-fi doomsday scenario—one typo away from AI deciding we’re the problem in its optimisation process.
(But hey, at least it’ll be polite when it does it.)
Here’s the thing—AI is only as good as the people using it.
Most businesses either underuse it (because they don’t trust it) or overcomplicate it (because they think there’s some magic formula).
We don’t do either.
At Purple Bunny Marketing, we know how to use AI effectively—without the fluff, without the overthinking, and without drowning in useless 10,000-word prompts.
We know when to use AI, when to let humans take over, and how to blend both for maximum results.
So if you’re looking for a team that’s highly adaptive, AI-savvy, and knows how to get actual marketing results—without the tech headaches…
Book a call with us today by clicking here.
Let’s make AI work for you, not the other way around.
