Let’s get real for a second…
You might think, “I’ve been running my business just fine without a Google Business Profile. Why bother?”
Maybe you’re assuming it’s just another thing to manage—another time-suck for minimal payoff.
But here’s the thing…
If you’re not on Google Business, you’re basically invisible to the majority of customers actively searching for services like yours.
You’re handing your competitors the spotlight, gift-wrapped with a bow.
Think about this: when’s the last time you Googled a service or shop near you and didn’t rely on the little map pack at the top of the page?
You know, the one with reviews, opening hours, and that convenient “call now” button?
That’s the first impression most of your customers have of businesses like yours.
And if you’re not showing up there, they’re not finding you.
Let’s flip this belief on its head and break it down.
Because not having a Google Business Profile isn’t just a missed opportunity—it’s a giant neon sign saying, “Go visit my competition instead.”
Here are 5 short-but-true reasons why your business needs a Google Business Profile yesterday.
Let’s dive in.
Most customers won’t stumble upon your business accidentally.
They’re actively searching for businesses like yours online, and where do they start? Google.
In fact, almost half of all Google searches are local searches.
That means almost half of the queries people type in are something like, “best coffee shop near me” or “plumber open now.”
If you don’t have a Google Business Profile, you won’t show up in those local results.
And if you’re not showing up, you’re not even in the game.
It’s not just about visibility; it’s about being seen in the exact moment someone needs your product or service.
Imagine you’re a locksmith, and someone gets locked out of their car at midnight.
They’re not flipping through phone books—they’re Googling “emergency locksmith near me.” If you don’t have a profile, someone else is getting that call.
Let’s face it—reviews are the new word of mouth.
A whopping 87% of people read online reviews for local businesses before making a purchase decision.
Your Google Business Profile acts as a public badge of trust.
Think about the last time you hesitated to buy something.
You probably scrolled through reviews to see what others were saying, right?
Well, that’s exactly what your potential customers are doing when they search for your business.
A solid set of positive reviews can turn a curious prospect into a paying customer.
And here’s a pro tip: responding to reviews—good or bad—shows potential customers that you care.
It’s a small touch, but it can make a big impact.
Let’s not overcomplicate this—your Google Business Profile is a gateway to your website and your physical store.
When someone finds your profile, they’re greeted with buttons to visit your website, call you, or get directions to your location.
These features make it absurdly easy for people to take action.
Even if they don’t end up buying on the spot, you’ve planted the seed in their mind.
They now know your name, where you’re located, and that you’re in their area.
Your profile becomes the bridge between curiosity and conversion.
And if you’re running promotions or sales, you can update your Google Business Profile in real-time to showcase those deals.
Humans are visual creatures.
A photo of a mouthwatering dish will draw someone to a restaurant faster than any description could.
A before-and-after shot of a renovated kitchen could sell your contracting business better than 1,000 words.
Your Google Business Profile lets you upload photos and updates regularly. This keeps your profile fresh and engaging.
Plus, posting updates—like “Now offering delivery!” or “Seasonal sale: 20% off this weekend!”—gives people a reason to check back and stay engaged with your business.
Think of your Google Business Profile as a dynamic, mini-website that gives people a snapshot of what you’re all about, with just the right amount of visual punch.
Here’s the game-changer most business owners overlook: Google Business Profile gives you free insights about how people are interacting with your profile.
You can see how many people viewed your profile, clicked your website, or requested directions to your store.
You can even track what keywords people are using to find you.
This data is pure gold. It’s like having a crystal ball that shows you what’s working and where you need to improve.
For instance, if most people are finding you through a specific search term, you can double down on that keyword in your marketing.
If you’re not getting clicks, maybe it’s time to update your photos or refine your description.
This isn’t just about visibility—it’s about using insights to make smarter moves.
Look, a Google Business Profile isn’t just a “nice-to-have.” It’s a necessity.
In today’s digital-first world, not having a profile is like refusing to hang a sign outside your store. It’s there to tell people who you are, what you do, and why they should trust you over the competition.
And the best part? It’s free. Setting it up takes minutes, but the impact can last for years.
So here’s the challenge: if you haven’t claimed your Google Business Profile yet, do it now.
Get visible. Get found. And most importantly, get ahead of the competition.
Because the truth is, if you’re not using Google Business, your competitors are—and they’re already one step ahead.
Let’s change that.
Your Google Business Profile is just the beginning of dominating local search results.
If you want to go beyond and get your business ranking higher, driving traffic, and converting customers, we’re here to help.
Our SEO services are designed to get your business in front of the people who matter most—your future customers.
From optimising your profile to creating a powerful online strategy, we’ll handle the heavy lifting while you focus on what you do best: running your business.
Ready to grow your business with expert SEO?
Contact us today by clicking here and let’s make sure your business gets found, clicked, and chosen.
