The Biggest Social Media Mistakes Small Businesses Make And How To Fix Them
You are posting on social media when you can, tossing up the odd photo or offer… but it still feels like no one is really paying attention. If that sounds familiar, you are not alone. Most small businesses in trades and professional services never learned social media marketing. They are figuring it out between jobs, […]
How Often Should Businesses Post On Social Media In 2026
You have probably been told you need to “post every day” to win on social media. That sounds good in theory… until you are on a job site all day, running quotes at night, and trying to keep your inbox under control. Most business owners in trades and professional services simply do not have hours […]
Why Your Website and Social Media Strategy Should Work Together
Many business owners treat their website and social media as two separate jobs. You post on Facebook or Instagram when you remember. Your website sits in the background holding your contact details. Both exist, but they are not really talking to each other. When your website and social media strategy work together, things change. Social […]
7 Lessons From Managing Social Media for Dozens of Local Businesses
Social media is one of the easiest places to get customers, and one of the easiest places to completely waste your time. Everyone knows they should be posting. Running ads. “Showing up online.” But the reality? Most businesses are winging it. One week they’re uploading selfies. The next week they’re sharing a quote graphic that […]
How to Speak Like a Human and Still Sound Like an Expert (Even in Boring Industries)
A lot of business content reads like it was written by a fax machine. The tone? Robotic. The message? Forgettable. The goal? Who even knows anymore. It’s like someone tried to sound professional by swapping out every normal word for a buzzword they found in a 2008 Microsoft Excel tutorial. But it doesn’t have to […]
How One Simple Line of Text Can Turn Browsers Into Buyers
Let’s play out a quick scene… You’re at the shops. You walk past a store. Something in the window catches your eye. You pause. You hover. You even take a few steps toward the entrance. But the door’s locked. No sign. No staff. No welcome mat. No clue what you’re meant to do next. So […]
Boosting Posts Is Not a Marketing Strategy, Here’s What To Do Instead…
You know the feeling. You’ve just posted something on Facebook or Instagram. It’s been 10 minutes. No likes. No comments. One sad little view from your cousin in Toowoomba. You panic-click that bright blue “Boost Post” button like it’s life support for your business. $30 later? A couple hundred impressions. No leads. No sales. No […]
This Marketing Hack Sounds Dumb… Until It Works (Again and Again)
You ever get a message from a brand that feels like it was written by a malfunctioning robot with a PR degree? It starts with “Dear valued customer”… Rambles on about “core deliverables”… And finishes with “please do not reply to this email.” Hard pass. No one talks like that in real life. You wouldn’t […]
The One Thing Most Brands Still Don’t Get About Virality
Every brand wants to go viral. Every marketing manager has fantasised about it—waking up to millions of likes, shares pouring in, DM requests, inbox flooded with “collab?” emails, and the CEO finally giving them that half-hearted “good job” nod across the office. But here’s the bit they don’t show in the dream montage: That viral […]
How to Pull Off marketing Campaigns Equivalent to Old-School Propaganda
Most people think they’re too smart for propaganda. “Oh, I’d never fall for that,” they scoff, scrolling past some World War II poster or a Cold War-era broadcast. 😂 But here’s the truth: Propaganda never went away. It just got rebranded. You may see it in a Super Bowl or State of Origin ad that […]